Shadowy vigilante organisation, TV Repair Man, claimed a major victory today as it was announced that another high-profile production boss is to quit.
Ian Rumsey has been editor of ITV's troubled Daybreak for less than a year. The announcement that he is to quit came just two days after an in-house ITV team took over the show's production.
The show has failed to live up to ITV's expectations after they lured presenters Adrian Chiles and Christine Bleakley away from the BBC's The One Show at great expense. It regularly attracts fewer than half the viewers enjoyed by BBC's Breakfast.
A statement issued by TV Repair Man said: "We warned everyone concerned with shabby daytime programming that they should fear our vengeance.
"Clearly Mr Rumsey can no longer take the pressure that this organisation has brought to bear. We celebrate his decision to move on.
"Daybreak is a sorry apology for a morning news magazine show. It could never hope to compete with BBC Breakfast whose excellent team of presenters such as Bill Turnbull, Susanna Reid, Sian Williams, Charlie Stayte and Chris Hollins make emerging from the arms of Morpheus bearable.
"And that Carol Kirkwood is the fittest butcher's dog of a weather presenter on national TV!"