Just when everybody had virtually forgotten all about the cruel jibes aimed at Katie Price's son, Harvey, by Scottish comedian, Frankie Boyle, Ms Price resurrected the whole affair by making a fly on the wall TV documentary about what a bastard Boyle is, and by sounding off in the press how she hasn't been offered an apology by Boyle, or Channel 4, which broadcast the controversial joke.
The upshot of Ms Price's protests has been a fresh deluge of Harvey jokes, which have been splashed all over the internet, the mobile phone networks, the pubs and workplaces of the nation.
According to some sources, Harvey jokes are even gaining in popularity at church services, and particularly at funerals.
"It would appear that Katie's protests have achieved the polar opposite of what she intended to convey," SEN supremo, Buffty Ginslinger told us. "In that trying to shame Boyle over the original joke, she's sparked a deluge of Harvey jokes from sick joke specialists, the likes of which haven't been seen since Michael Jackson shuffled off this mortal coil. Everywhere you look these days, there's an abundance of new Harvey jokes, and they show no sign of letting up."
Price, herself no stranger to being the subject of a raft of sick jokes, has been quoted as saying that she doesn't mind sick jokes being directed at her, but that Harvey should be left out of the equation. Some detractors appear to be of the opinion that, secretly, Price may be glad that Boyle made the joke, as she desperately needed something - anything - to propel her back onto the front page of the Daily Star.
In the present national popularity stakes, Ms Price ranks close to the lower end of the scale, more popular than E-coli and suicide bombers, but slightly less popular than anthrax.
Frankie Boyle is keeping schtum. He's making the most of the free publicity too.
More as we get it.