Italian condom heir and occasional TV guest star Gino de Genitalia has been persuaded by studio executives to once again appear in long-running drama Desperate Househusbands.
Despite woeful reviews of his acting skills, de Genitalia's first three appearances as Rocky the farmhand brought in huge ratings for the show, which has seen its ratings dip slightly in the past year.
Sources have revealed that the popular Italian star will receive $250,000 per episode, a great deal more than the $75,000 he received in 2008.
('Sex, Lies And Bedwetting', 'Sex, Lies And Masking Tape' and 'Sex, Lies And Candle Wax' all won their timeslot with more than 45 million viewers per episode.)
De Genitalia will appear in a six-episode arc that features heavily in the season finale.