New outbursts by former singer Lily Allen have prompted fears for her sanity.
The Smile singer famously declared that she was shunning the limelight, ooh, ages ago. But since then she has maintained a strong media presence by Tweeting or allowing information about her forthcoming wedding to 'leak' to the Press.
She also happily co-operates with interviews in the national Press about the fashion business she has established with the sister.
Then last week she suddenly announced that she does want to be famous after all - she just doesn't want to sing any more.
To attempt to untangle these mixed messages, EIF News & Features spoke to semiotics expert, Prof Lionel Tourniquet of Maidenhead University.
"She's clearly off her chump," Prof Tourniquet told us. "Sandwiches short of pic-nics, bats in the belfry - all that kind of thing.
"She's also probably confused by the meaning of fame - keeping a high public profile and expecting not to be scrutinised is a classic conundrum for people like Lily.