A few weeks ago in a galaxy far, far, away a marketing genius inside the Lucas camp realized that "May the 4th" sounds very similar to "may the force" and so in 2011 International Star Wars Day was born. To celebrate this momentous occasion Lucasfilm today with no previous announcement released the "Star Wars Holiday Special" on special edition Blu-Ray and DVD.
"I only lead Star Wars fans to believe that I destroyed all of the copies of this masterpiece." said George Lucas in a press release earlier today. "It was all just another genius merchandising decision on my part to make this day even more special, when the technology would finally exist for me to realize the initial dream that was the "Holiday Special." Lucas added that "This is the true epitome of what my original vision was with Star Wars. The movies were good, with tons of action, but what I really wanted was to bring families together in a way that only a pretend commercialized holiday based on a real commercialized holiday on a planet full of walking carpets could do."
Lucas would not elaborate on what changes were made to the original Emmy nominated CBS special, but we were told of some of the extra bonus content. The most anticipated of which is the extended Itchy fantasy/masturbation scene, complete with money shot.
"I think what I'm most excited about," one Star Wars fan we interviewed in line at Best Buy trying to be one of the first to get his hands on a copy, "is the fact that the legacy of Art Carney will continue to live on. You know, most people remember him from "The Honeymooners", but this by far is his Magnum Opus, his Citizen Kane."
May the Fourth be With You, Always.