Self-appointed one-man TV clean-up campaign, TV Repair Man, has lashed out at another programme.
Adrian "Ade" Edmondson presents The Dales on Monday evenings on ITV. The show professes to catalogue the rich variety of life and work on the huge, rolling and beautiful region of the Yorkshire Dales.
But TV Repair Man accuses the show's makers of "lazy production values" and treating the audience like "morons."
In a communiqué issued to this office last night, he said: "I have just witnessed Mr Edmondson's The Dales.
"How disappointing - and how insulting to the great British viewing public. It must be hoped that the popular comic actor is taking part under some duress.
"This attempt at documentary has the lazy production values of daytime TV and treats the audience as if they were morons.
"Clearly the production team are either fifth-form media studies students or are daytime idiots who have been given a prime-time slot!
"The show begins with previews of what is to appear. There follows a short piece, ending with a 'we'll see how s/he gets on later in the programme' announcement.
"Before the commercial break there is a recapitulation of what we've seen just minutes earlier and a preview of what's coming up after the commercials.
"The second period, of course, begins with previews of the forthcoming items - each of which begins with a recapitulation of what we already know and the programme ends with a preview of next week's show.
"It is cheap, shoddy television and a missed opportunity to create a quality documentary on an interesting subject. Its perpetrators have been added to the TV Repair Man's target list.
"Beware the wrath of TV Repair Man!"