Bob Geldof, who received a knighthood in 1986 for his fund raising efforts with Live Aid and Band Aid, has hit the charity trail again.
Earlier this year, he former Boomtown Rats frontman released his first album in 10 years, "How To Compose Popular Songs That Will Sell".
The blues album, although praised by the critics, has been an absolute disaster and Geldof has been left with the problem of what to do with 300,000 unsold CDs .
So, evoking the can-do attitude which characterised so much of the Live Aid era, the Irishman has turned to his fellow Celt Bono to help out.
The U2 man has loaned Lord Bob their private plane and tomorrow it will be heading for the Ethiopian capital Addis Ababa laden with the unsold discs.
From there they will be shipped to far flung corners of the African country where they will be recycled of use as, amongst other things, neck and ear jewellery for Kayani tribespeople, frisbees for the younger generation and even used as bottoms for pots and gourds.
A delighted Geldof said :
"I would urge all artists with similar volumes of unsold product to replicate this exercise. Please contact myself or Bono and we will make the necessary arrangements".
Blue and Lil Wayne are the bookies' favourites to be the first to follow Sir Bob's lead.