In one of the largest attempts yet to get the word out on legalization of marijuana in California, a large Los Angeles public relations firm by the name of Blunt and Schuster (BSPR) has come up with a 'Got Cannabis?' ad campaign that will star some heavy hitters from the entertainment world.
Like the 'Got Milk?' campaign years ago touting the benefits of drinking milk, the Got Cannabis? campaign will pull out all the stops to inform the public just how beneficial pot smoking is. The tag line for the campaign will be "Pot, It's not just for getting high anymore," alluding to the fact that medicinal marijuana is just one of the reasons that marijuana should no longer be considered a controlled or illegal substance.
Already the campaign has received confirmation from such notables as Jennifer Aniston, Steve Martin, Jon Stewart and Lady Gaga to star in the ads. "The bennies to doing an ad campaign where every set has a lit bong going is all the payment I need," said Martin, who admitted that the only time he doesn't smoke pot is at dawn. Of course, the actors will receive monetary compensation for their time. BSPR says it's just a matter of hashing out the details.
In addition to the above celebrities, talks are ongoing to get Roseanne and Jack Nicholson to appear in ads as well. BSPR has indicated that a few other very well-known celebrities have caught wind of the project and are eager to offer their talents as well as the campaign progresses.
Doona Blunt, top creative executive at BSPR claims that this ad campaign will finally lift the lid off the stigma of legalizing marijuana and allow the truth to come out. "It will be bigger than Save the Whales, that guy in the Old Spice commercials, or even Ted Williams' voiceover for Kraft Macaroni and Cheese."
The ads are expected to air right around St. Patrick's Day and will feature a semi-nude Jennifer Aniston holding a blunt with one hand and her naked breast with the other, asking, "If you had a choice between attending parties with rowdy drunks or mellowed-out pot heads, which would you choose?"