The Brit Pop Awards on ITV didn't really catch the imagination of the British TV public as they preferred to watch some "Fat Gypsies" getting married?
Even Holby City, sex, misery and scandals in a UK hospital soap managed to attract more viewers, why not? Sex puts bums on seats and elsewhere too.
It seems that the British pop scene is maybe not so highly regarded amongst your "run of the mill" daily viewers who prefer never-ending soaps starring kissing lesbians, gays, paedophiles and anything else humans enjoy.
As for the kids hoping to see their favourites, Justin Bieber (who?) and co, having to put up with ex-Who singer, Roger Daltrey (who?) expressing his gratitude for the invitation but asking when the "booze up" starts, would also have been disappointed, ex Take That'er Robbie Williams wasn't there (who?)
All in all it was a bitter disappointment, but ITV have promised to "sex" up the show next year by inviting Dame Vera Lynn to do a duet with Dame George Michael singing the Who's fab classic from yesteryear, My Generation, ask Roger Daltrey, he knows the text, remember: "Hope I die before I get old!!" Unfortunately they're all still around, Old Farts!