Popular Shopping channel, QVSee is to launch a +1 (pronounced Plus One) channel that repeats the main QVSee channel, but an hour delayed.
"We think that this will be something our viewers would make full use of," said QVSee owner Quentin Victor See. "When they miss out on their favourite bargain because they all sold out, they can watch the Plus One channel and grab their bargain an hour later."
One of the show's producers, Julie Auguste, isn't convinced.
"When we've sold out of something in the regular show," she said, "it tends to mean we have none left."
Oftel, who monitor television programmes to ensure they adhere to guidelines, believe that a QVSee +1 channel would be misleading the viewers.
"We have contacted QVSee," said Nora Busybody, television co-ordinator for OfTel. "However, we have yet to receive a response from the channel. Probably because we've only just sent the letter and the postal service, good as it is, can't deliver letters in half an hour."
The success or failure of a channel all comes down to viewer reactions. Except for ITV News 24, which isn't watched by anybody.
"I don't technically buy anything from QVSee," said Dorothy Ferncaster. "I like having it on while I'm at home because all of the presenters are so friendly. It's like having some of my friends round for a chat. I don't think I'd watch a plus one version though, because I've already watched it. Unless that nice Philip Yardsley is on, I like him. I could watch him all day."