It's all the rage everywhere, everyone is doing it, adults are running around, sticking shiny crap to their junk and yelling "Come on my Facebook and vote on my vajazzled private parts!"
And now the kids want in, the latest playground games are let's behave like a Rooney or a Hatton, lets grab a stick of pritt-stick and stick some glitter shit to my dipstick.
Eventually it all filters down, celeb's do it, it gets on the news, adults talk about it, it gets on Twitter and Facebook.
What's next? That right, you guessed it. and the next minute, you are wondering why little Destiny is either getting skinny like a fading celeb, trying to hold on to her career by binge dieting or little Charidee is pooping out babies quicker than a chav crack whore on heat for the Jeremy Kyle show because of something she saw in "Hate" magazine.
The men are also supplying some excellent roll models too, as well as the previously mentioned Hatton and Roo', the young lads of today have Ashley Cole to look up to and a whole host of other sporting celebs who misbehave in hotels with floozies in bed.
So the young girls are seeing female role models behaving badly in snaps having sex, usually self taken or "leaked" to the net, while wanton wannabees are pimped by the press and young men are encouraged to behave to excess and then some bright spark says, why are we in such a mess?
Oh I don't know it could be anyone's guess.
But maybe, just maybe, they could do with a bit more of less.