TV executives remained tight-lipped today as the press pack went wild over rumours sweeping around town regarding "I'm A Celebrity - Vajazzle Me!" - the proposed new network reality show.
Vajazzling involves the female subject being Brazilian waxed and subsequently having small semi-precious stones glued onto their nether regions, which apparently makes them look nice but doesn't stop them from smelling of halibut.
The press have been going crazy trying to find out exactly what the show's format will be, and which celebs are likely to be making appearances on it.
Most journalists are hoping that the show will feature the likes of Miley Cyrus, Britney Spears, Vanessa Hudgens, Emma Watson, Angelina Jolie and Taylor Momsen.
But not Roseanne Barr, Audrey Roberts off Coronation Street, Delia Smith, Oprah Winfrey, or Amy Winehouse.
As Skoob Entertainment News supremo Buffty Ginslinger so succinctly put it:
"Vajazzling is pretty much the same as the vagina itself - all a matter of taste."
More fishy goings on as we get them.