That was the no-holds-barred approach taken by Sylvester Stallone, facing a box office challenge over the weekend.
His action flick, "The Expendables," turned out to be U. S. box office champ, grossing an estimated $35 million. The weekend take for "Eat Pray Love" was only about $23.7 million.
Stallone was delighted with the results but expressed no surprise, saying, "I figured there would be some namby-pamby men who would be dragged out by their wives and girlfriends to see a movie dealing with a woman whining about finding herself. Fuhgedaboutit! A guy can stay home and see that up close and personal, every day of the week. I knew that there would be many more real men who would head to the movies to see me kick ass."
Stallone was questioned about the rumor that he was working on a sequel to "The Expendables," but he refused to commit. He did hint at an answer though. "Think Rocky," he said with a wink.
Asked if he had any words of wisdom for those men who like more relaxing, meaningful fare and feel that his movies are too violent, Sly responded, "Let them eat quiche."
Meanwhile, officials at the New York Stock Exchange are battening down the hatches for Thursday morning, when Stallone and fellow actors Terry Crews, Dolph Lundgren, and Jason Statham, will be using their knockout punches to ring the opening bell. "I've warned them to be gentle," said a nervous official.