Two posters aimed at young girls have been banned by the advertising watchdog for showing images of women likely to cause serious offence. The Advertising Standards Authority (ASA) said they breached decency rules by showing what normal women actually look like.
A spokesman for the advertising agency said the images "tackled society's pre-occupation of femininity".
Text on the adverts said: "we are committed to widening the definition of beauty for women because we believe real beauty comes in all ages, shapes and sizes."
The ASA said 33 people complained about the ads, that they "encouraged anti-social behaviour".
One statement said,
"We can't have advertising making young girls think that beauty is from within. Where the hell will that kind of woolly brained thinking lead?
It said both images were "likely to cause serious offence to many adults".
Another whinging git said "as for telling women they can be any size they want, that is positively ludicrous. Before you know it, we will have an army of unshaven, stinky uggo fatties, lumbering around the high streets of England, but of course they will all be extremely intelligent with lovely personalities. Is that what you want? Because that's what will happen!"
The ads from the same campaign, which appeared in the women's magazines Cosmisogynist and Vague, escaped the ban because they were unlikely to be seen by children and both publications included material covering sexual themes such as 'How to dress like a malnourished under-age hooker to get a man', on one page and 'What to do when the fact that you dressed like an anorexic child backfires and you get stalked by an unwanted paedophile, the sort without money' as a double page special.