Richard Gere, star of such movies as Pretty Woman and American Gigolo, is an aging Hollywood actor seeking new vitality and new film roles. He is also probably most well known for the famous "gerbil incident."
While doing research for a part in the sequel to Brokeback Mountain (to be called "The Gay Caballeros"), he came across a term that has him excited. Gere now wants to go to the plains of Wyoming to work with some real Cowboys on a real ranch.
"I just learned that there is a thing called a bum steer! A bum steer just sounds incredible to me! It will blow away the effects of some damned, little, pocket sized gerbil!"
"I've seen Mexican women in their bars doing the donkey shows and have always wondered if men had an alternative. Now I'm excited to learn that I can experience a bum steer!"