New York, NY - It would be silly to think that no one has noticed the helter-skelter schedule the new show on NBC The Marriage Ref keeps. The show's executive producer, Jerry Seinfeld, may just be behind that schedule, working the angles in such a way as to make The Marriage Ref another slam dunk show under his tutelage.
In fact, that is about the only solution we've been able to come up with to explain why you might see the show two weeks in a row in its usual Thursday night 10 o'clock EST time slot, and then, all of a sudden, Thursday rolls around and all you see are listings for The Office, Parks and Recreation or 30 Rock. Used to be a time when a new show was scheduled to shoot a season's worth of shows and then they were actually shown, week after week, without interruption.
Lord knows in today's society there is no shortage of couples willing to air their dirty laundry in front of millions of viewers for the chance to go on an all-inclusive second honeymoon at various Sandals Resorts or on a luxury cruise. And therefore, the intermittent schedule couldn't possibly be due to the fact that they have to stop production to go out and look for more couples.
No, Seinfeld is deviously clever. Just like a Seinfeld episode, there are reasons why the show airs the way it does. Jerry Seinfeld leaves nothing to chance. In show business it's called the hook and Seinfeld is as good at it as any expert fisherman in catching the largest fish. He throws one or two shows out there, gets his audience hooked and then takes the bait away until a week or two goes by and he decides to go fishing again.
Even more devious is the fact that Seinfeld offers up complete episodes online so that his audience will tire of the old stuff and constantly crave new couples and their problems, ensuring their complete devotion to the show even with its haphazard schedule.
Using these tactics, Seinfeld hopes to earn an Emmy for best show and, while it may not be the very best show on television this season, the scheduling definitely makes it one of the most craved by audiences. In fact, they may make that an Emmy category.
The Marriage Ref is another ball out of the park--sheer genius coming from a man who could probably do a show on genius and make everyone want to watch no matter how boring the subject matter really was, just as long as it didn't air in a regularly-scheduled time slot week after week.