It was a modest Robert Pattinson who ventured into Leicester Square in front of legions of adoring fans for the premiere of his new movie, 'Remember Me.'
Pattinson, 23 and rapidly becoming the world's biggest box office draw should by rights have no use for the word 'modest' yet refreshingly, he still is a modest young man.
After meeting the fans, the disarming young actor revealed how he once ventured into Leicester Square after appearing as Cedric Diggory in 'Harry Potter And The Goblet Of Fire, and that nobody recognised him!
"This is incredible!" he gushed, spreading his arms in a Christ-like gesture towards hordes of teenage girls - most of them, quite frankly, not exactly stunners. "It's just so much to take in," the Twilight star told us.
The star then launched into an anecdote about how he and Kristen Stewart met Cillian Murphy in a New York Irish bar, relating how he cracked a hysterically funny joke about having a Bloody Mary with 'Silly' - what with him playing a vampire in the movies, and a Bloody Mary being red - a bit like blood.
The joke largely fell flat with the seasoned pressmen in Leicester Square, but one hack commiserated with Rob by saying, never mind, 'Silly' and Kristen probably found it funny.
"Actually, they didn't find it funny at all," Rob said with disarming honesty.
And apparently, The World's Sexiest Man doesn't see himself in that light at all. "I don't see myself as sexy. Heaven forbid," he said.
Well, he wouldn't. Would he?
More as we get it.