Famous brothers Snap, Crackle and Pop have announced that they are splitting up after decades of working together on the cereal promotion circuit.
The elves, who were "snapped" up by cereal giant Kellogg's to be the official mascots of Rice Krispies, have split due to differences in the group. It is thought that youngest brother Pop is the main catalyst behind the decision to part ways, deciding to leave in order to pursue an acting career.
In an exclusive interview Pop expressed his reasons for leaving his brothers; "I guess I'm just fed up with the way I'm always viewed and labelled as 'one of those Rice Krispie midgets'. I am more than just a gimmick; I want to be taken seriously. My brothers want to do the same old work we've been doing for years; photo shoots for cereal box covers; speaking to kids about nutrition; and basically be a walking advertisement. I've got ambition though, and breaking in to Hollywood is my goal. I'm not settling for anything less."
Older Brothers Snap and Crackle will be launching a reality TV show with Simon Cowell to hold auditions for the position of Pop. The show will be called "Search for a Popstar" and will be aired later this year.
We caught up with Snap, the eldest of the three to ask his opinion on how difficult it would be to replace his younger brother. "There has been a lot of interest from many of the big names on the scene; we've had to turn down offers from the Honey Monster, Professor Weeto, and Coco the monkey, but hopefully the perfect candidate will turn up soon."