An advert for a brand of medicine to soften stools where four women discuss their bowl movements over coffee is proving to be so popular that it will be made into a TV series later this year.
The show will be based around the lives of four different women as they cope each day with the problems of constipation and painful ring sting.
Originally titled 'Very Desperate Housewives', it was then renamed 'No Sex in the Shitty'. However, the show's producers thought this might cause confusion with the names of other popular comedy/dramas so the current working title is based on the classic Cindi Lauper tune - Girls Just Want to Have a Dump.
It follows the recent ITV hit, also based on a popular TV advert for sanitary towels called 'Have a Happy Period.'
The series depicts lots of pretty girls, skipping around with smiles on their faces and was awarded a BAFTA this year for 'Most Realistic Portrayal of Women during the Menstrual Cycle'.
Auditions for the new series have taken place. The names of the lead actresses are secret but it is believed one A list actress was so nervous about rehearsals that she was literally 'shitting bricks'.
Sounds like she'd be perfect for the role.