It had to happen. Impressed by the global impact of JK Rowling's Harry Potter series, our American cousins have created their very own Potter style icon, although he isn't a wizard, he's the descendant of a Greek God, raised by a single mother in New York City.
'Percy Jackson & The Lightning Thief' opens in theaters in the States on Friday amid much criticism that it is merely another passenger on the Harry Potter bandwagon.
Created by Texan, Rick Riordan, an ex-schoolteacher, there are indeed many parallels between Percy Jackson and Harry Potter, although JK Rowling appears unlikely to be shitting herself at the prospect of a new kid on the block.
One expert told us:
"This market is already saturated. It's been effectively worked to death. I wouldn't expect Percy Jackson to make that much impact, no matter how good the books and the movie are. Besides, it's been tried before, with the Monkees branded as a US Beatles. That didn't really work out either."
Another problem facing the Percy Jackson team is that the original generation of Harry Potter fans are getting older, and their tastes are developing. many have transferred their fantasy loyalties to the Twilight vampire series, which appears to rumble on ad nauseum.
Whilst young American males focus their testosterone on Beyonce and Lady Ga Ga.
Our very own critic, Guido Guacamole said:
"Percy Jackson is good. But not that good."
As is the norm, only time will tell.
More as we get it.