And so it came to pass that Alex "Rocky" Reid bucked the odds during his time in the CBB house, turned the jeers into cheers, and emerged victorious into the loving arms of partner, Katie Price.
Yet despite all the hullaballoo and the hype, the hottest celeb in the UK remains diminutive Geordie warbler Cheryl Cole, who yesterday appeared alongside the red top of Britain's most popular tabloid for simply wearing a dress held together with a single zip, which could be stripped off in one second flat.
Mrs Cole has proven beyond all doubt that she is now, and for the immediate future, will be THE face of tabloid journalism.
And it isn't just the red tops who have attached themselves to the media frenzy surrounding the five foot three songstress - she has also become an internet icon from Bradford to Bangalore, Stockport to Sydney, Gateshead to Gothenberg and New Brighton to New Orleans.
Scurrilous stories surrounding wor Cheryl abound in cyberspace, evrything from rumours of nude calendars, to naked men in showers, and duets with Susan Boyle are devoured by Cheryl hungry audiences all over the world.
Which prompted a miffed Katie Price to huffily state:
"Cheryl Cole? I got no time for her. She's just so false."
Alex Reid, wearing tights and a tu-tu nodded his tacit agreement as he prepared himself to join the international jet set.
But Cheryl remains the top international attraction.
More as we get it.