X-Factor judge Cheryl Cole has been accused by advertising watchdogs in the UK of falsely promoting the beneficial effects of hair care products.
Cheryl, who is universally adored by everybody in the world, with the exception of a certain footballer, has been seen in a recent TV advertising campaign promoting a hair product which "strengthens, thickens, gives body and gloss to, your hair, and all that old boring bollocks...
But, and take note - Cheryl Cole pays a fortune for professionally woven hair extensions.
Which has led some commentators to suggest that her hair care ads carry all the integrity of Thierry Henry's handball (The Hand Of Frog - as it is occasionally referred to, or even the 'Hand Of Prod' if you happen to be a tad sectarian) against the Irish football team.
We'll bring you more on something remotely interesting as we get it.
But not Cheryl's hair.