Strictly Come Dancing is today at the centre of a huge race row after it was claimed actress Laila Rouass was called a "Paki" by her professional partner, Anton Du Beke.
In truth, Mr Du Beke playfully used the term to describe Laila's skin tone after her visit to a tanning salon, and they both had a good laugh about it.
And that would have been the end of that.
Then the News of the World got involved.
From that point on, Mr Du Beke's innocent remark became an "insult" and a "racist slur", and he, himself, "a racist pig".
Miss Rouass, the former Footballers' Wives star, told reporters desperate for a story, last night:
"Actually, Anton's comment seemed rather innocuous at the time, but the more I think about it - and the more the News of the World pay me - it does, indeed, seem like he is a bit of a raging Nazi."
A spokesman for the BBC said:
"We do not condone abusive language, but any publicity is better than no publicity."
Show host, Bruce Forsyth, told the pairing:
"You're my favourites! And, you, Laila, are my favourite Paki!"