Spike TV has announced a new addition to it's fall lineup that's bound to delight both Kris Allen and Adam Lambert fans. The show, still unnamed, features Allen and Lambert bringing the musical variety format back to TV, and rolling out a live half-hour of music based on the once-popular "A Little Bit Country, A Little Bit Rock and Roll" from the 1976 "Donnie and Marie Show." Kris Allen, of course, will deliver "a Little Bit Country" with his acoustic guitar in hand, and Adam Lambert will showcase his power vocals, platform boots and high-pitched screeching in "a Little Bit Rock and Roll."
The idea was hatched after a recent TV Guide/American Idol promotional video became a run-away hit on youtube...the spot featured Allen and Lambert laughing, blushing, and almost cuddling, while chatting about the upcoming tour American Idol tour. Idol producers immediately put their heads together to figure out the best way to cash in on the adorable banter and synergy between the pair.
Networks jumped at the chance to air the show. The male-targeted Spike was the seemingly unlikely high bidder (women and tweens traditionally eat up whatever the Idol franchise dishes out), but media gurus remember that Spike TV originally came out of Nashville as TNN (The Nashville Network, launched just 2 days after CMT) and still has a strong appeal for middle-America males interested in music. Lifetime was also hoping to get the show on it's own fall lineup (they'd already approaced Lambert about being a guest judge on next year's Project Runway), but pulled out when the bidding went too high during a time when they are still recovering financially from their legal fight with Bravo. Bravo displayed some initial interest, but didn't pursue the show as much as would be expected.
Not the best decision for Lifetime or Bravo, apparently; so far, commercial air time is nearly sold out for the first six episodes...with a profitable mix of advertisers that include Ford quickly stepping in to keep a hold on Idol-related automotive sponsorships, iTunes, Proctor & Gamble, John Deere Gator TM Utility Vehicles, Skingraft Designs Online and Me by Mezhgan cosmetics. Watch for the first episode in October, right after the American Idol Tour concludes.