In Los Angeles, CBS is reportedly developing a reality project in which ordinary Americans will compete in crazy strength competitions.
Shooting under the cheeky working title "America's Strongest American," producer Michael Davies ("Who Wants to Be a Millionaire") (Can YOU Shoot An Apple Off Someone's Head?, a one-shot cancellation) shot a one-hour pilot in Las Vegas during the weekend.
"Strongest" will differ from the strongman competitions seen on networks like ESPN, where professional muscleheads and gorillas compete for weightlifting titles.
These challenges will be scaled to suit a more average physique, of say, Woody Allen.
Also, there's the "Month Without Deodorant Or Bathing" event, the "Turtle-Lifter", "The Don Rickles Sarcasm, Insult Attack!", "Last One In Room With Killer Fart" and finally, "Yo Mama Insults!"
The project continues a recent trend toward networks developing lighter and more comedic, yet deadly, reality fare.