Gary Barlow, one of the blokes from former boy - now man - band - "Take That", announced today that he is bringing a new and unique talent show to BBC1 in the Spring.
Called the Y-Factor, this new show will be attempting to unearth some new talent that may be hiding in nether regions somewhere in the UK.
Through a series of heats, where various young men will audition in Y-Fronts, Mr Barlow hopes to find the next new talent to take over the mantle of advertising underclothing for men from footballer David Beckham.
He has decided to call each show a heat, because it is expected that many of the young ladies watching the programme may well be on it as a result of seeing the contestants and what they potentially have on offer.
During the heats, contestants will be screened for inappropriate use of bananas, lengths of rubber hose and of course, in the case of Jihadist contestants, pistols, although he did think that it wouldn't have sounded quite the same had Mae West issued her immortal lines as "Is that a length of rubber hose in your pocket or are you just pleased to see me".
He has confirmed that he will of course be making use of the traditional premium rate phone calls favoured by the equivalent Simon Cowell X-Factor machine on ITV.