The new channel, which aims to take of from the Toast Channel, which faded due to falling audience figures, is for fans of the local quality snack-food, which is bits of cardboard in the bottom of a plastic cup, which has to have boiling water poured on it to provide the taste sensation that is known and loved by students the country over.
The Bovril Channel, and the Beans on Toast group are said to be in up-roar due to Noodle Pot TV's blatant disregard for viewing figures.
Speaking to us earlier, Domestic Goddess Nigella Lawson 'Personally, it does not bother me. I never really cared for snack food anyway. It does nothing for my figure, and does not allow for a good presentation'
Gordon Ramsay, a major share-holder in The Bovril Channel was heard to say: 'F*******, F****, F***, F***'. We are told that he is currently rehearsing the part of Hugh 'Charles' Grant in the forthcoming Musical version of 'Four Weddings and a Funeral' which was devised by Ben Elton.
'Gordon Brown, Tony Blair, David Cameron. Never see them in the same room, together, do you?' Oh, Ladies and Gentlemen, a little bit of Politics for you there. A little bit of Politics' was all that Ben Elton said to us, as he left the building.