The antics of Chris Martin, the lead singer of popular beat combo Cold-play have led to a number of copy cat incidents.
Martin, who famously left a pleasant interview after being asked about his new album one too many times has left the business world with another catch-all phrase.
'I am really not enjoying this' was the millionaire musicians riposte to another question about his life's work.
Professor Business, from the School of Hard Knocks told us:
'Chris Martin's outburst is another quote from the TV that has leapt into the business lexicon. It will be used in the same way that Alan Sugar's call of 'You're Fired' or Ann Robinson's 'You are the weakest link, Goodbye' are. It should make Martin more famous than as a celebrity husband, or a singer........... It happened for Victoria Beckham, who actually coined the phrase during her entire time with the Spice Girls'
'I am really not enjoying this!' has been heard by Piers Morgan when he is out on a date, and by anyone with a brain who finds themselves watching Big Brother.
The trial continues.