Self-made pratt and software tycoon Sir Alan Sugar, has confirmed that he got so carried away with himself during filming of the latest series of The Apprentice, that he accidentally fired himself.
Lee McQueen, the eventual winner of the lucrative £100,00-a-year job with Sir Alan, revealed the extraordinary news in a post-show interview, and said his new boss had become drunk on a Firing Frenzy.
Sugar had already fired two of the four finalists, Alex Wotherspoon and Helene Speight, and had to make a decision between McQueen and Claire Young for the first prize. Feeling the pressure, the normally cool-headed Sugar sacked Miss Young and then, inexplicably, told himself he was fired.
It was left to McQueen to rescue his mentor, and Sir Sugar then uttered the most famous slogan currently on BBC TV, saying:
"Didn't he do well?!"