New York - In a move to increase market share retail lingerie giant Victoria's Secret has signed Bob Dylan to appear in the company ads. Dylan was not a hard sell when approached about the campaign, said Ed Razek, chief creative officer for Victoria's Secret. The company had already decided to use his song when its corporate boss, Les Wexner, suggested inviting Dylan himself.
The Rock and Roll Hall of Famer quickly agreed, although no one's quite sure why. ‘‘I can't speculate to his reasons, I never talked to him about why he decided to come to the party, but he did,'' Razek said. ‘‘He's iconic, a living legend.''
‘‘It's weird,'' said New York disc jockey Dennis Elsas, who's played Dylan music for three decades. ‘‘I would be hesitant to say it's awful or wonderful. It's just strange.
Speculation is mounting that the company may change it's name to "Victor - Victoria's Secrets" after the legendary 1980's movie. "We are trying to appeal to a new and untouched market" said Razek. "These guys are finding it harder and harder to locate matching size 11 pumps, we are confidant we can fill the void."