It has been a long time coming but Celebrity Big Brother enemies Jade Goody and Shilpa Shetty are to finally have it out in front of a live audience.
ITV bosses have agreed a deal worth millions to televise a guaranteed ratings winner called: Celebrity Big Bruiser!
Jade Goody and Shilpa Shetty are the first celebrities to be signed up for the show where little-known celebrities get to make even bigger fools of themselves in front of a laughing nation to pay their bills and exclusive nightclub membership.
The contestants will have to 'fight it out' but without using any violence. The twist is that they have to use language and psychological abuse. This might prove difficult for Goody who is well known to be deficient in this department. However it is reported that she is taking Shetty's advice in taking elocution lessons.
The winner of the contest is the one who can make the other break down and cry first. Something which Goody is also already good at.
If the concept sounds crap that is because it was formulated on the back of a matchbox by ITV execs in pin-stripe suits and braces whilst pissed in Secrets strip joint. A dancer suggested the idea and because they wanted to get into her knickers they greenlighted it.