Jermaine Jackson, one of the Celebrity Big Brother contestants and face of the new Brylcreem "a nouit" range of traditional hair products, was denied vital supplies of his battery pack in a cynical twist to the drama from within camp BB.
Unbeknown to his other inmates, Jermaine, (98), has been powered by NiCad batteries since his 84th birthday.
A spokesperson from Big Brother said: "After a lengthy meeting, it was decided that it was time for the real Jermaine to emerge and show the house what he is made of."
It looks as if the plot is about to backfire as the one time not so wacko of the Jacko's is about to become inanimate.
The question is, can he still win?