Although it has been running for years, the sociological, financial and whimsical value of Big Brother is still to be decided upon by science.
Dr Finkelstein from the Board of Unnecessary Science said: "For years, Big Brother has confused science as to what is actually adds to the sum total of human existence.
"We can only surmise, that it has been a total of everybody's time, like the Apprentice, but at least Alan Sugar got his Knighthood from doing that. What has the Geordie bloke ever got from Big Brother? Probably a nice house somewhere, but that will be it."