Although Phil Robertson and A&E have settled their differences with each other, everyone thought things would be OK, but the first new show of the season dropped 30% from it's previous season-ending episode.
So what happened?
Our viewers of today are fickle. We have very short attention spans. What is on top now may be history in only 6-12 months. A lot of Peyton Manning supporters quieted down after the first play of the Super Bowl.
Some people thought all the publicity was good publicity but that is no longer true. When it's rubs a lot of people raw one way or another, it is still bad publicity.
For instance, quite a few people were shocked while others cheered after that last show with the preacher and the gays.
When something like this happens, they both lose. It's a lose/lose situation as far as numbers are concerned as you will lose the people from both sides and you will also lose those people who are sick and tired of hearing about it.
For instance, Justin Bieber is now becoming a punk to most males today although some females are still aboard, they are getting older and see will how it is when someone refuses to grow up.
So look for the Ducks to maybe limp through this season but if these numbers still show, there go the advertisers and there goes the show.
Just a few more weak weeks of ratings at 30% off last season and the Ducks may ask to leave themselves. They still have all the money they need and even if they changed some, it won't work.
And I could never see them changing anyway.
Bill Forshedine for $tar$.