England; Bookie giant Ladbrokes have opened a book, so to speak, on Harry Potter.
"Well," explained CEO Jock Crooks, the London shrewdies made a mint out of the Potter thing, a marketing success that is right up there with Coca Cola. Bloomsbury and all who sail in her made millions, shareholders made millions, Scholastic in America made millions and millions, not to mention all the subsids including the theme parks. And the golden goose Rowling, if that is what she is, has not gone away. We figure, on analyses we have made in the economic cycles of similar blockbusters like James Bond that Potter 8 is definitely on the way. Pressure on the goose to lay another golden egg must be formidable to put it mildly as royalties dwindle if they are not occasionally given a new injection of fresh material. Potter 8 is on the way, make no mistake, the only question is when exactly? For kids' fiction the summer months are usually preferred; but these wily dudes in Rowling's PR camp and Rowling has two such firms working for her... these boys know when to let rip and Potter is not yer ordinary book is it? Our odds therefore are...
(1) 4/1 it is released on or before June 2014.
(2) 3/1 it is released on or before September.
(3) 1/1 it is released after September but in time for Christmas.