Los Angeles - The iconic scene from the 1990 LA romcom starring Richard Gere and Julia Roberts has entered the frame in a row about a $35,000 piranha skin handbag and Oprah Winfrey's shopping snub.
In the Garry Marshall-directed movie Roberts plays a beautiful hooker who is blackballed at a posh Rodeo Drive boutique by snotty sales assistants prejudiced about, er, call girl stuff.
Fast forward 23 years into the future and the spotlight falls on an exclusive Zurich handbag shop called Trois Pommes [that's Three Apples] where some smarmy mamzel failed the obsequiousness-to-celeb-A-listers test when serving Oprah Winfrey.
The US entertainer made a reported $77m last year and has a credit rating easily capable of taking that $35,000 punch to her plastic.
But not, apparently, in Zurich - capital city of one of the world's most financially secretive countries where women only got the vote in 1971.
Commenting on the handbag fracas a PR source said today that 'Oprah Winfrey does not look like a skint hooker' - just to clarify the overblown picture.
Pretty Woman has now raked in $463,407,268.