Popular illusionist, and mind-bending trickster, Derren Brown has seen the adverts for his new DVD pulled by advertising watchdogs after a series of complaints from the public.
Watch is available now and has suddenly surged up the DVD charts after people watched the Derren Brown ads on Channel Four last night. The ad is Derren Brown staring from the television, endlessly repeating one phrase.
"He's telling people that they need to go out to buy his DVD Watch," said Advertising Standards Agency, chairperson, Hillary Topper. "His tone is vaguely hypnotic, and by the end of the thirty second commercial, you do have a very strong urge to buy the DVD. A very strong urge. I've watched the commercial four times now, and I own seven copies of the DVD."
The same pattern is repeated across the country, with all those people who have watched the commercial immediately going online and purchasing the DVD. Sometimes multiple times.
Yet Derren Brown does not believe he has contravened any ASA's guidelines and that his advert is one hundred percent legal.
"It's not really fair," he said. "The ad has no nudity, swearing or false claims. It stays well below volume settings and does not have Kerry Katona in it. I don't see what more I can do?"
Brown has vowed to go to the advertising standards watchdog and speak to Hillary Topper in person. Something she is not looking forward to.
"If I'm clucking like a chicken after his visit," she said. "You know who to blame."