Last night saw the launch of 4Seven, a new offering from Channel 4. The idea is rather than a set schedule of programmes, 4Seven will show Channel 4's most popular and talked about shows of the last seven days.
Discussion about shows on facebook, twitter and other social media sites will influence what programmes are shown. The Channel is available on Freeview, Virgin Tv, Sky and Freesat (and also as an app).
The new launch means the broadcaster now has eight channels. The full list is Channel 4, C4+1, E4, E4+1, More4, 4Seven, Film4 and 4Music.
A senior insider at 4 revealed that even more channels will be launched, at a rate of one per week over the next six months. They are thought to include More4orLess, 4News, 4News+1, 4Food, 4Funny, 4Fucking (porn) and 4Feck - a channel dedicated to Father Ted 24 hours per day.
4Food is expected to launch with a show called 'A Touch of Cinnamon' presented by Jamie Oliver and Phil Zimmerman, appealing to lovers of all things spicy and wacky.
4Funny will launch with 24 hours of Jimmy Carr shows, including a countdown of the 100 Most Hypocritical statements by David Cameron since becoming Prime Minister.
4 will also be planning to launch a new channel for every letter of the alphabet, eg A4, B4, C4, D4, F4, G4 right through to Z4.
A4 will be a channel dedicated to photocopy paper 24 hours per day.
The rest of the channels content will be revealed by 4's new CEO Jimmy Carr at next months AGM.