A new survey shows that a staggering 67% of surveys carried out are done purely for newspaper articles and headlines and not research.
Of the remaining 33%, it was discovered that 12% of surveys are carried out by Marketing companies, 10% are carried out by university undergraduates, 8% carried out by independent men in coats on the street and 3% carried out as impromptu surveys, usually marked by "A show of hands".
The news that most of these surveys are only carried out to sell newspapers has sparked fierce reaction.
The most recent survey states that 76% of people will never take part in a survey again unless they are sure it isn't for a newspaper article, with the remaining 14% saying that they "don't know".
Research from Oxford University says that the trend for "casual" surveying is on the increase:
"100% of people that took part in our most recent survey said they didn't mind answering a few questions, that is an amazing statistic, that means that there isn't a single person out there that we surveyed who objects to being put through one of these surveys!"
Other findings from Oxford discovered that the average person, in a lifetime, is surveyed 1200 times, answers 56,000 questions, with 68% of closed questions answered 'Yes' and will answer 'Don't Know' roughly 14,000 times. The average person lies in 35% of answers, with 24% of the answers relating more to fantasy than reality.
The survey was carried out on behalf of News International.