Hit Danish drama, Borgen, has been exposed as a con by a local TV expert.
The show, which details the trials and tribulations of a woman prime minister trying to keep a coalition government together in Denmark, is the latest Scandinavian success story on British TV. It follows last year's two massive seasons of The Killing.
Despite its BBC4 Saturday prime-time slot and sub-titles, audience figures for the show have been delighting channel executives.
But self-styled TV expert, Ford Madox Brown, who is no relation to the celebrated Pre-Raphaelite painter, reckons the series is a clumsy attempt to cash-in on the craze for Scandinavian programmes.
"That's not real Danish they're talking on it, you know," he told us this morning. "It's a just a load of gobbledygook and they put sub-titles on it to make it look authentic.
"And that bird who plays the Prime Minister, well she's not really a Danish actress called Sidse Babett Knudsen. She's really the nice lass who works down the chemist - go and have a butcher's and tell me she isn't!
"But the real giveaway is the crap scripting and translating. Last Saturday that young bloke with the beard said '15 minutes of fame' - and that's what it said on the sub-titles too.
"Aha - gotcha! Forgot to translate it properly, didn't they?"