In a special episode of the Hairy Bikers where they teamed up with the remaining Fat Lady, Clarissa Dickinson Wright, alert deaf viewers spotted that the subtitles for the show were interspersed with adverts for a popular bingo web site.
"We were shocked when we were told the news," said one of the Hairy Bikers, David Myers.
Nobody noticed at first, what with the subtitles being on teletext page 888, it seemed that there was some kind of corruption that kept giving the page number followed by .com.
The special show called Two Hairy Bikers and A Fat Biker, was the first television appearance on a cookery show of Clarissa Dickinson Wright since her presenting partner Jenifer Paterson passed away, and was meant to relaunch her culinary career.
"Apparently," said the other Hairy Biker, Simon King, "people started to notice when I was apparently offering twenty-five pounds worth of bets for just a fiver, and not listing the ingredients of a Waldorf Salad."
At one point, Clarissa Dickinson Wright verbally stated that meat pies should have a deep filling, but the subtitles read that she was looking forward to the one million pound prize.
Nate Tate-Tate, who runs the Australian based bingo company that cannot be named for advertising reasons, denies any wrong doing.
"It must have been crossed wires or something," he said. "We certainly didn't employ any disgruntled ex-BBC subtitle engineers called Simon Wednesday to match the frequency of the subtitle channel coming from the transmitters, and inject his own in order to advertise an on-line Bingo company. It must have been picking up on our web adverts that just happen to have the same number as the subtitle channel. That sounds much more likely."
The case continues.