The Apple icloud has been revealed, along with the news that it is to be represented by a shiny silver cloud symbol.
This cloud symbol has sent shock waves through the world of weather, because everybody knows that that cloud symbol is the BBC weather team's iconic weather broadcast symbol.
It is a symbol that has been part of British daily life for at least four decades. It has kept us company through storms and sunny days since broadcasting history began and it has been with us on some of our darkest days.
It was there when Michael Fish failed to predict a hurricane in 1987. It was there when the BBC failed to predict the snow storms of 2010. It was also there when the BBC weather team went to Glastonbury and had their tent washed away by a rainstorm that they didn't predict, either.
But that's what we love about the BBC weather broadcast team. And we love their weather symbol too. We especially loved it when it used to be used on a magnetic board that wasn't very magnetic.
The nation used to be gripped by excitement night after night, waiting for that cloudy weather symbol to fall off the board. And they were rewarded on many an occasion by a cloud fall of spectacular proportions.
So for such a nationally iconic symbol just to be picked up by the Apple people without having a referendum to ask the British people if they could use it, is outrageous.
The BBC will be taking their cloud problem to Europe and they have already predicted that they might be quite successful in getting Apple to desist from using their cloud symbol... which means they probably won't win.
But we wish them all the best, anyway. Good Luck Weathermen. Go get out symbol back. It belongs to the British People.
By Katarina Frogpond