LONDON - Many newspapers and magazines have been hit by the internet, many losing circulation due to the free - and often professional - news to be found online.
The Economist, a news magazine, was dubbed the magazine where 'never has so much, been read by so little', has also had its subscribers numbers hit.
The Economist has found its circulation has dropped from a handful of diplomats, scientists, politicians and some laypeople, to one person.
That one person is Inhopeless, a young man from Birmingham.
"Obviously," said the editor, "we still make much of revenue from advertisement. By catering to our limited... circulation, we can make our news and analysis better. Never has so much been literally read by so little."
The Economist will cut out the South America, North America, Finance, and Asia sections from future editions, add a popculture section, and include more stories in the Britain section.
What would this mean for the... small... subscriber... room..?
"The fact they know what I want in my edition of The Economist is pretty scary," said Inhopeless. "They're not mind readers, and I haven't exactly Tweeted it or something. I think I'll unsubscribe. I hear The New Statesman is a good alternative."