The Honk Kong based airline Cathay Pacific is facing financial ruin after its share value tanked in the wake of the news that pre tax profits for the year ending March 31st, 2011 had plunged by over 50%.
Global brand manager Wing Fen Song has been fired and more sackings are sure to follow after the downturn was firmly laid at the feet of the Cathay Pacific marketing department.
Airline chief executive Monty Sarnaham explained :
"Cathay Pacific, which has always prided itself on its quality of customer service, is facing a crisis of confidence after a disastrous series of adverts suggested that the airline's catering had become less than sumptuous.
The airline's executive board has acted quickly and decisively to alter that impression and we are confident that CP's previous reputation for providing top quality catering will soon be restored".
The adverts identified as the source of the image problem suggested that pot noodles and breakfasts served in the shape of smiley faces were all travellers could expect to be served on long haul flights.