Written by Roy Turse
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Saturday, 26 February 2011

image for 'Napa Valley Red' is Homebrew from Luton
Mr Sudash with his wine

A Luton man has been accused of misrepresentation of a wine he sells to local businesses. His wine is called Napa Valley Cabernet Sauvignon Red and comes in nice Californian-style bottles. The labels show a huge vineyard shimmering in blazing sunshine, and say the wine is from the Callistoga Winery.

In fact the wine is made in a barn on the outskirts of Luton. It is created in hundreds of huge plastic buckets from grape pulp which is shipped by tanker from the former Yugoslavian countries. On the door is a hand-lettered sign which says Callistoga Winery Ltd.

The owner, Mr Omar Sudash is unrepentant. He says his labels do not claim that the wine comes from California, and that the name is only an indication of the style of wine.

However, American wine growers are incensed and want the wine banned. They say that if the grapes are not grown in the Nappa region then it's not Nappa Valley wine. "Before long we'll have people making wine and claiming it is Champagne, Sherry or Port, when it has not even been made in California or from Californian grapes."

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The story above is a satire or parody. It is entirely fictitious.

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