High Street baker Greggs plans to cash in on the breakfast market by selling porridge.
The move follows the success it has enjoyed recently selling bacon rolls. It has sold seven million of the breakfast butties since they were introduced in February.
Porridge will be sold at 99p at 750 stores in a trial.
But a fast-food retail expert is sceptical about the plans.
Millicent Kellogg, press officer for the High Street Fast Food Outlets Association said: "This cannot work. How are they going to sell it? In a sandwich? In pastry?
"It's an accident waiting to happen - customers will have boiling hot porridge pouring over their hands. Painful and messy!
"No. This is a non-starter."