The new CEO of Twitter didn't take long to come up with a few new initiatives that he says will have the big guys like Google and IAC/InterActiveCorp falling over themselves to re-think whether they want to plunk down a few billion to buy the Twitter site.
Lou Costello has been given the key to the platinum bathroom as CEO of Twitter for the sole purpose of growing and nurturing Twitter into a most magnificient fruit which will be plucked when ripe by the highest bidder. It cannot get any more simple than that.
It came as no surprise then that Twitter announced a new 'adult' component to its company. It will be known as "Twatter." Costello claims that this has been a long time in the works. "Just like Craig and his Craigslist, we see a need out there for people who turn to their computers for more than just the occasional quote from Jay Leno or political posting. They are tired of going online and being frozen out of their accounts because they like to discuss the underbelly of life," said Costello. "We have a solution for them."
Now, people who want to talk sex, can, on Twatter. "Oh," said Costello, "we have those who say it will bring Twitter to its knees, but I disagree. Porn is king on the internet. It's poked its ugly little head onto more than a few Twitter accounts that we've unfortunately had to shut down due to the nature of our more wholesome audience. But make no mistake, Twatter, once up, will become perhaps bigger than Twitter, at least that's what we're hoping."
Twatter is now trademarked by the Twitter company and is expected to kick off an internet blitz campaign in the middle of November for rollout in early 2011. Until then, people who hit the wrong key, i.e. Twa- instead of Twi-tter will be receiving this message: "Twatter-Coming Soon."