A top Francophobe is planning to bring a swish Paris shopping street down a peg or two.
UK retail magnate, Mick "Stack 'Em Up" Envelope, has welcomed the news that low-ticket clothing shop H&M has been given permission to open a store on the Champs Elysees.
"This is a terrific development," he says. "A bunch of up-themselves French so-called culture experts have been trying to stop this but the courts have finally allowed H&M to go ahead."
The Swedish group had to fight a two-year battle in the French courts to win permission to open their store among some of the chicest stores in the capital. French culture purists feared such a development would make the street a hang-out for chavs - or la caillera.
Now Envelope has formed a consortium of retailers, Let's Stick It To Froggy, which plans to open further low-ticket stores on the famous street.
"You watch... we're going to get Primark, TK Maxx, Macdonald's, a couple of Wetherspoon's pubs going on there. Those snobby Parisian gits won't know what's hit them!"