Uptart telco, William Tell, has shocked communications pundits by buying industry giant Vodafone in a straight apples-to-apples stock transaction.
The world's second largest mobile phone operator, Vodafone has badly underperformed in the last years due to spending a high amount of revenue for advertising on football jerseys.
William Tell first made overtures to purchase Vodafone late last year by notifying stock holders to sign on for a catchy classical ring tone named after them.
Vodafone stock holders were generally pleased with the sprightly positive message of the ring tone and paid attention when William Tell followed it up with a strong stock offering.
Sensing the seriousness of the takeover threat, Vodafone CEO, Harry Hapsburg countered by placing a pole in the village square and hanging his hat on it demanding that all townsfolk bow before the hat, hardly the thing one might expect in this day and age.
It's not like they put a cross-bow to our heads, joked stockholder Johnny Youngboy, holding an Apple I-phone tight to the side of his head.
"Tell promises us profitability since they made a shot at the company."