Written by Gail Farrelly
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Tuesday, 25 May 2010

image for Mirren, Deneuve, Loren on Most Beautiful List, Cosmetics Industry Notices
Socrates wasn't wearing his thinking cap when he said, "Beauty is a short-lived reign."

When Wizard Jeans recently produced its annual list (prepared by fashion expert Sally Allen) of the 10 Most Beautiful Women in the World, there wasn't a twenty-something woman on it. And young wannabes were startled to see that Helen Mirren, 64, Catherine Deneuve, 66, and Sophia Loren, 75, had all made the cut.

Also shocked was the cosmetics industry, which has long been hawking Botox, anti-wrinkle cream, complexion enhancers, and the like. Now The Spoof has learned that executives in the beauty industry are planning a change in direction to meet consumer demand to enable the young to compete with the oldies. One company will reportedly be introducing new "Lived-in Look" beauty products. An insider leaked to the media a few of the products under development along with their advertising slogans:

--Wrinkle Cream ("Add a wrinkle, just to indicate you've been around the block a time or two.")

--Blemish Enhancer ("Show a little acne, and folks will say you have skin like a teenager!)

--Eye Baggie Add-ons (Create a tiny bag or two under your eyes and tell the world you're no newbie, you've seen it all.")

Socrates was a brilliant philosopher, but guess what? Maybe he was wrong when he said, "Beauty is a short-lived reign."

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The story above is a satire or parody. It is entirely fictitious.

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